BPI's Digitization Journey Efforts for 2019

 
 
 

What do you want to do today?

During the 2019 BPI Annual Stockholders Meeting last April 25, 2019 at the Fairmont Hotel, the 168-year-old banking institution Bank of the Philippine Islands made their announcements towards their digitalization efforts for a future-proof future.

This meant spending 11.6 Billion in tech for the last three years, with 1/3 of the amount devoted to building capability and capacity in innovative ways, in the aim to enhance the client experience in banking.  

Despite the flak they have been getting in the past weeks due to the system upgrades, they assured that the worst is behind us and it is necessary to go through such birth pains in order for better things to come.

The digitalization investments allows a seamless experience in physical and digital, making it truly an omni-channel banking experience.

New Ways of Banking

The large investment hopes that this can increase higher loan yields and better net interest margins for the loan portfolio as a whole. Not only that, BPI hopes to make the bank more inclusive and service more people through their mobile and digital platforms. 

We were able to experience some of the new innovations BPI introduced in their systems:

1.         Meet ‘BEA’  

Short for BPI Express Assist, ‘Bea’ is a digital banking assistant that you can chat through text or voice to do some banking transactions such as check your balance, transfer money, and more.

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 2.         BizLink

BizLink is BPI’s solution to serving business and corporate clients—such as payroll service, SSS / Pag-Ibig payments, fund transfers, and more.

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 3.         BPI App

Download the BPI Mobile App now available at the App Store and Google Play so you can check your account balance, pay bills, transfer money, and more at the touch of your fingertips.

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4.         Pay through QR

Do you know that you can pay cashless through the BPI app? There is a QR code feature in the BPI app that makes the cashless transactions faster and more convenient.

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5. Direct BanKo

BanKo, BPI’s microfinancing subsidiary, is also ramping up its efforts to making it the most inclusive digital bank in the country, seeking huge growth and also physical expansions to 200 bank offices this year.

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“I don’t know how to use an app, but I have money.”

One BPI customer said this during the 2019 BPI Annual Stockholder’s meeting that garnered giggles in the crowd.

While BPI does have the challenge of possibly alienating a segment of their clients, especially those who are older and not as tech-savvy. BPI assures that it will continue to serve its traditional clients in the brick-and-mortar way, but will be slowing down in their expansion of physical branches.

The truth of the matter is, it’s a lot less expensive to serve digital consumers than traditional banking customers. There are a lot less overhead to think about: bank tellers, office space, accounting books, bank personnel, etc. Digitalization is far-reaching and more inclusive.

New Building

 This year as well, BPI moved out of their 40-year-old HQ in Ayala Avenue in Makati. When it was completed in 1979, the HQ was the tallest and most advanced building in Philippines’ central business district at the time. Now, it is dwarfed by many other buildings surrounding it. BPI has made the decision to tear down an old building and replace it with a modern skyscraper to represent their confidence for the future.

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New Branding

 Along with all these new technological efforts and developments, BPI also unveiled their new logo to show their stance for the future and what they stand for: Ready Today. Ready Tomorrow. 

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What do you think of the new logo?

Last Thoughts

This year was also the first time BPI invited media from Cebu and Davao to grace the event. As part of the momentous and historic event, I am thankful to BPI and their ever-hardworking Corp Comms team for making this happen!

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About BPI

The Bank of the Philippine Islands (BPI) is the first bank in the country and in Southeast Asia. Established in 1851, it is now 168 years in business with an established history of client trust, financial strength and innovation.

 

A fully diversified bank and leader in the industry, BPI offers a broad range of products and services in consumer and corporate banking: including asset management, insurance, investment banking, foreign exchange, payments, leasing, securities and distribution.