Cebu Pacific Juan Effect Launches in Siargao


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Cebu Pacific’s Juan Effect CAMPAIGN Launches in Siargao

with JUAN EFFECT ADVOCATES Erwann Heussaff, Kyle ‘Kulas’ Jennerman, and Jasmine Curtis-Smith

On January 11 and 12, 2019, The Juan Effect campaign launched in Siargao with two days of busy activity all in the effort to make travel to Siargao more responsible and sustainable.

Siargao is considered Conde Nast Traveler’s 2018 Readers’ Choice Awardee for the Best Island in Asia.

Cebu Pacific is the first airline to fly in the island, operating for ten years.

Now, there are an increasing number of local and foreign tourists, with a total of 12 daily flights a day. Cebu Pacific itself flies once between Manila & Siargao and four times between Cebu & Siargao.

CEB uses the ATR 72-600 fleet, which has the lowest environmental footprint and fuel consumption in its category.

Juan Effect Siargao Program

On day one, the program of the turnover of 45 waste bins and tourism police’s fat bikes. The event is joined by Benny Antiporda, DENR Usec, Cong. Bingo Matugas II - Surigao del Norte; Arlene Tena, Director for Passenger Sales of Cebu Pacific; Berna Romulo-Puyat, Sec of DOT; Hon. Arturo Carlos Egay, Vice-gov of Surigao del Norte; Howard Lance Uyking, DOT Asec.

On the second day, a colorful mural painted by artist Anina Rubio was painted on Dapa Elementary School, featuring a turtle in an effort to make locals and tourists more conscious about protecting our natural resources, particularly our rich underwater life.

The launch of the mural was joined by Juan Effect Ambassadors Erwann Heussaff, Jasmine Curtis-Smith and Kyle ‘Kulas’ Jennerman.

anina rubio erwann jasmine kulas.jpg

Make a Pledge

Cebu Pacific invites travelers to make a pledge and change at least one habit and stick to it in order to help preserve the environment.

The pledges are not difficult, and each ambassador made their own public pledge in their own simple way:

  • Erwann: “Always bring my own water bottle”

  • Jasmine: “Bring an eco bag wherever I go”

  • Kulas: “Dispose of my trash properly”

make a pledge juan effect.jpg

Learn more about Juan Effect by checking out the website at and make a pledge! You, too, can help conserve the environment on your own simple way.

About Cebu Air Inc.

Cebu Air Inc. is the largest carrier in the airine industry of the Philippines, offering its low-cost budget fares, high flight frequency and more destinations than any other airline.

Cebu Air Inc. and its subsidiary Cebgo fly to 26 international and 37 domestic destinations. CEB has a total of 108 routes spanning in and around Asia, Middle East, Australia, as well as USA. CEB boasts of one of the youngest fleets in the world, with 68 aircraft and an average age of 4.8 years.

Cebu Pacific has achieved full compliance with the International Air Transport Association (IATA) Operational Safety Audit (IOSA)--known as the highest standards for aviation safety.

Guests may also download the Cebu Pacific official mobile app on the App Store and Google Play. For bookings and inquiries, guests can visit or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.